Marketing happens to be one of those landscapes that change quickly year after year so it’s challenging to keep up with the best practices. However, Great Idea wants to share 5 marketing tips to make the most out of your marketing tactics.

Embrace Pay Per Click & Social Ads

In 2018, 86% of social marketers were using Facebook ads, and to date the platform’s advertising revenue continues to grow in leaps and bounds. Meanwhile paid advertising options have come up on Instagram, Pinterest, Twitter, YouTube among other platforms. Social media platforms along with search engines like Google are always tweaking their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility.

Evaluate & Optimize User Experience on a Regular Basis

Creating a message that speaks to your target audience is only the first step to success in online marketing. It doesn’t matter how great your content is, it won’t drive conversions without excellent website user experience to go with it. Poor design or aesthetic can make even the greatest content appear nonexistent on a page. Ask consumers, friends, & family what they think of your current website or marketing materials. Chances are if they think it sucks, it probably does. There is a reason people hire an agency. Designers have an idea of how to capture your audience in the most effective way possible while using their designs to help your consumer navigate to exactly where they want to be which is in your front door. Make sure you’re constantly testing, evaluating, and optimizing content & web design to drive marketing goals.

Encourage Brand Advocates & Build Partnerships

Make the most of your brand by encouraging advocates. Fans of your establishment will spread your message quickly and effectively if it’s something that inspires them to do so like a well thought out social media campaign. You can also create an online community or offer rewards for referrals. Another easy way is to create a branded hashtag and encourage audiences to use it.

Although advertising is a great way to broaden your reach on social media and the web, it doesn’t compare to the power of a strong recommendation from knowledgeable influencers. Collaborate with other major players in your industry to reach a new audience and gain some social proof for your business. You can also enlist the help of micro-influencers to serve as your brand advocates on social media and the blogosphere. The world is your oyster if you know the right people.

Prioritize Having An Authentic Voice

Consumers today are well aware that the content businesses create is agenda-driven. Simply put, they know when you’re just trying to take their money versus actually caring about them as your customer. They’re not likely to respond positively to salesy type content, so brands need to develop better strategies to build authentic, long-lasting relationships with their audiences.

Create A Memorable Message or Make A Statement

There are only so many ways to directly promote your products and services through marketing. Sometimes it’s worthwhile to stray away from your main marketing agenda to tell stories that make your brand more memorable and likable. The more creative you get with storytelling, the more likely you’ll stand out and improve your brand image.

If you are looking to spice up your marketing efforts and want to put it in safe hands, let us help you. We have the best designers, photographers, marketing & advertising specialists, as well as customer service team at your disposal. Give us a call at 352.293.5195 and put our talents and resources to work for you!

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